BSBA Marketing and Advertising

The Bachelor of Science in Business Administration major in Marketing and Advertising (BSBA-MA) is a four-year trimestral degree program that aims to develop IT-enabled marketing and advertising practitioners. The BSBA-MA program equips the students with marketing and technical skills required by today’s industries. It covers various marketing areas such as product and brand management, marketing services, retail marketing, advertising, public relations and consumer behavior research.
Min. Years to Complete: