BSBA Marketing and Advertising
Program Description
Student Projects
Program Description
The Bachelor of Science in Business Administration, major in Marketing and Advertising (BSBA-MA), is a four-year trimestral degree program that aims to develop IT-enabled marketing and advertising practitioners. The BSBA-MA program equips students with marketing and technical skills required by today’s industries. It covers various marketing areas such as the following:
- Product and brand management
- Marketing services
- Retail marketing
- Advertising
- Public relations
- Consumer behavior research
Student Projects
Tab Content
