BSBA Marketing and Advertising

The Bachelor of Science in Business Administration, major in Marketing and Advertising (BSBA-MA), is a four-year trimestral degree program that aims to develop IT-enabled marketing and advertising practitioners. The BSBA-MA program equips students with marketing and technical skills required by today’s industries. It covers various marketing areas such as the following:

  • Product and brand management
  • Marketing services
  • Retail marketing
  • Advertising
  • Public relations
  • Consumer behavior research

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Min. Years to Complete: