Major in:
Business Management
Program Description
The Bachelor of Science in Business Administration major in Business Management (BSBA-BM) degree aims to developed IT-enabled business leaders. The program equips the students with management and technical skills necessary for today’s business managers. It prepares students for a professional career in various functional areas in management, human resources, operations, logistics, marketing and finance.
Competencies:
The business management competencies developed in the course of the program are classified into hard skills and soft skills.
The Hard Skills developed for Business Management Graduates are:
1.Strong Business Management Foundation – business and management theories
2.Mathematical ability – use of quantitative tools for business analytic
3.Knowledgeable with software applications – Enterprise Resource Planning ie. SAP
4.IT Literacy – database management and programming
5.Decision making – good in data interpretation and analysis
The Soft Skills developed for Business Management Graduates are:
1.Good communication skills – both written and verbal
2.Interpersonal Skills – team work
3.Integrity – strong professional ethical values
4.Ability to work under pressure
5.Ability to rise-up from adversity
6.Good problem solving skills
7.Planning and organizing skills
8.Leadership skills
CURRICULUM FLOWCHART | CATALOG
Marketing & Advertising
Program Description
The Bachelor of Science in Business Administration major in Marketing and Advertising (BSBA-MA) degree aims to developed IT-enabled marketing leaders. The MA program equips the students with marketing and technical skills required by today’s industries. It prepares the students for a professional career in various marketing areas such as product and brand management, sales management, marketing research, customer relations management, services marketing, retail marketing, public relations, advertising and promotions.
Competencies
The marketing and advertising competencies developed in the course of the program are classified into hard skills and soft skills.
The Hard Skills developed for Marketing and Advertising Graduates are:
1. Strong Marketing Foundation – marketing and advertising theories
2. Mathematical ability – use of quantitative tools for market analysis and research
3. Knowledgeable with software applications – Enterprise Resource Planning ie. SAP
4. IT Literacy – database management and programming
5. Decision making – good in data interpretation and analysis
The Soft Skills developed for Marketing and Advertising Graduates are:
1. Good communication skills – both written and verbal
2. Interpersonal Skills – team work
3. Integrity – strong professional ethical values
4. Ability to work under pressure
5. Ability to rise-up from adversity
6. Problem solving skills
7. Creativity Skills
8. Leadership Skills